Internet Marketing Drives Auto Sales

In a recent blog post by BMWBLOG, Bloomberg news reported on the changing face of automobile marketing. As more individuals begin to utilize the internet for information on automobiles, internet marketing has begun to play a much larger role in how consumers shop for new vehicles as well as various other products and services. A great example of the influence  that social media, blogging, and internet ad campaigns have had on the auto market comes from BMW who reported a $110 million gain in revenue for its 1-Series line. The 1-Series line by BMW was only advertised via the web which expresses the influence the internet alone has on product marketing.  The auto industry is anticipating a large shift from traditional methods of advertising by devoting a larger focus towards internet marketing. By creating an engaging online marketing experience for the new generation of automobile enthusiasts as well as those who have begun utilizing the web to assist in their buying decisions, auto manufacturers hope to take advantage of a huge marketing opportunity that is only continuing to expand. 


Keeping up with European auto enthusiasts online, check out the official website for Tulsa's own European Auto Specialist for more information on the Tulsa dealer alternative for all your European automotive repairs, maintenance, and upgrades.  

As The Wrench Turns: Stories from the Shop

It’s funny how people’s perceptions and actual reality works out sometimes. We had a customer’s vehicle towed into the shop the other day. It had lost power and had broken down on the road. After opening the hood and inspecting the damage, we had found that an idler pulley bearing was failing. The pulley had locked up, causing the main fan belt tensioner to literally break and pull out of it’s mounting bolt holes in the oil filter housing. After making an estimate, I had also noticed they were due for their oil service, past due actually. The customer told me that they had already had the oil service done at some quickie lube place about a week ago. They said they had received our notification that it was due, but thought our price was too high and our hours to inconvenient.

Upon reflection, they found their perception to be false. After the oil service at the “cheap” lube center was performed, it was no longer the advertised price, in fact, it turned out to be more expensive than ours. Also, had they brought the vehicle into the shop, we would have noticed the pulley and told her about the pending failure of her vehicle. See, these are the only cars we work on. There is a reason for that: we know these cars. We could have told her abut the pulley being worn, how it was making noises it shouldn’t.

So, with our expensive oil service and inconvenient hours, they potentially would have been without the car for one day and a bill of about $600.00. Instead, they got the cheaper oil change that was more expensive, a vehicle that had broken down conveniently on the side of the road, then had the convenience of waiting for the tow truck, us having the car for 2 days with a bill that added $750 to the normal repair.

OK, we may not have the most convenient hours, but this is our job, just like you have yours. But in this world of instant gratification and convenience, be careful, some things are better with a little time, thought and inconvenience.

BMW History and Facts

After years and years of working on BMW's, I've amassed a fair bit of knowledge about the Bayerische Motoren Werke as it is known in Germany. These are a few little tidbits of info about our favorite German car company.

• Many believe the BMW roundel is designed after an airplane propeller spinning. Actually, it’s design is based in the Bavarian flag's blue and white checkerboard.

• BMW was originally an airplane motor manufacturer as well as motorbokes. After World War II, Germany was banned from building any vehicles that could be used for warfare. For survival, BMW bought the car company DIXIE and began building car engines.

• In the late 1920’s, an experimental train called "The Rail Zeppelin" used a BMW IV aircraft engine. On June 21st, 1931, the "Train" covered a distance of 160 miles in 98 minutes, reaching a speed of 143MPH, a record that was held for almost 25 years. The German National Railway deemed the propeller drive too dangerous. Due to the braking technology of the time, it was too difficult to integrate the "Rail Zeppelin" into the railway network. The "Train" was sent to the scrap yard in 1939.

• Most car advances that car manufacturers advertise have been on most BMW models for at least a couple of years. ABS brakes were standard on BMW’s in the late 80s’

For all of your European auto needs, come to European Autospecialist at 4121 S. 72nd E. Ave. in Tulsa, OK.

Like us on Facebook and follow us on Twitter too!

Our Reputation

We have worked hard at European Autospecialist to build our reputation as the place to bring your vehicle for honest, quality repairs and maintenance. After more than 25 years, I don’t think we’ve done a bad job. I find some of the phone calls we get interesting. I hear a lot of “I just bought this car, and my friends tell me I need to come to you” or “I know a lot of people with the same type of car, and they all come to you for their service.” Ok, this alone says that our hard work has paid off, and we have lots of happy customers who are happy enough to spread the word.

And then I get the question “I’d like to get my car serviced, Can I bring it in today?” or “I’m leaving town tomorrow, Can I come down and get my oil changed?” When I have to, unfortunately, tell them no, they seem surprised. Then when I explain that I would not be able to see their vehicle for a couple of days, it’s amazing how many times I hear “Oh, you’re that busy?”

If we were not doing something right, we would not have a lot of happy customers. If we didn’t have a lot of happy customers, the odds are, you would not have heard about us. Having a lot of happy customers means we’re busy and working hard to keep them. We also try to make new customers feel welcome and comfortable about having brought their vehicle to us for service. So, why are people surprised that we are busy? Or, why are people surprised to find we can’t just accept them at a moments notice? I don’t know, maybe the connection between being successful and having lots of customers doesn’t seem to exist in this line of business. However, if you knew of a really good restaurant or a good movie, you’d expect so see a line or at least be prepared for one. Don’t get me wrong, I’m not try to toot my own horn or pat myself on the back, I’m just trying to understand why people, after hearing that we are a good service facility, think that they would be able to drop in at a moments notice to get their car serviced.

Please don’t let my rant discourage you from calling. I always try my best to get you in as soon as possible and to keep your car for the least amount of time as possible. I understand you want your car back as soon as possible, and I work hard to make that possible. I promise, I will never tell you, “Sure, bring it right on down” knowing that there are 6 or 7 other cars waiting to be worked on.

Is it really for free?

Let me explain a little bit about how our shop operates. You bring your vehicle in with a complaint, then the technicians spend time figuring out what is wrong with the car and what it will take to repair it. As most of you know, this is called Diagnostic Time. An estimate is then written and you are phoned with what the repair costs are. Here is where some confusion comes in. I get a lot of people that ask, “If I have you repair it, will you take the diagnostic fee off?” or “Does that price include the diagnostic fee?” The answer to both questions is “No”

“Well JoeBobJimPaul Shop takes their diagnostic fee off if I have it repaired there.” Or you’ve seen the signs that say ‘Free Diagnosis’

People, there is no such thing as free.

Professional technicians are paid by the time they spend working on a vehicle. If the shop is slow and the technicians are standing around, they are not being paid. So, with that in mind, lets say you’re a technician, your boss gives you a car to diagnose, it takes you 30 minutes to figure out the problem but the customer declines the repair, does that mean you should not be paid for your time and expertise? And what about the fact that you are diagnosing 4-5 cars a day, that’s 2 to 5 hours a day you’re going to work for free?

Ok, let’s look at it from the shop owner’s point of view. Let’s say that you go ahead and pay you technician, but your not getting the jobs, or you’re giving the diagnosis time away “free”, so how are you making up that loss? Most “free” diagnostis fees get hidden in the price somewhere, I guarantee it.

At European Autospecialist, NOTHING is hidden from our customer. We try very hard to be fair to everyone across the board, customers and employees alike. Happy technicians do quality work for you, our customers. You, our customer, know exactly what we are doing and what you are paying for. For me, this is the easiest way to go. I’m honest with you so I can go to sleep at night and not have to worry about any sleight of hand that I performed for someone or any ‘stories’ I said that I have to remember.

There is nothing “Free”, it’s there, somewhere.

Oh, I stand corrected. We will occasionally replace your burnt bulb, without an appointment… For free.

Welcome to Our Blog!

European Autospecialist is the best auto repair shop in town that specializes in European cars such as Mercedes Benz, BMW, Mini Cooper and more. Our technicians are ASE Certified and factory trained in automotive repair, so you know that your prized automobile is being taken care of properly. We work on all aspects of car repair including air conditioning, exhaust, electrical, engine, suspension, transmission, and brakes. We also have specialty services and products such as tune-ups, restoration, service, maintenance, diagnostics, and even performance parts! We service vehicles from all over the Northeastern Oklahoma including Tulsa, Jenks, Owasso, Broken Arrow, Bixby and everywhere in between.

Locally-owned, European Autospecialist has been serving customers for over 27 years! We have loyal customers in Tulsa, Jenks, Owasso, Broken Arrow, Bixby and all over Northeastern Oklahoma! We service European cars like Mercedes Benz, BMW and Mini Cooper because we love them. It’s that simple. We are one of three auto repair shops in the state of Oklahoma that own GT-1—BMW's factory diagnostic computer. The other two are in dealerships. If you are in need of service for your air conditioning, exhaust, electrical, engine, suspension, transmission, brakes or just want to know more about our tune-ups, restoration, service, maintenance, diagnostics, or performance parts, give European Autospecialist a call today! We are experts in car repair for all of your European vehicles. If you need your automobile checked out by an automotive expert who is factory trained or ASE certified, look no further.

Do you own a European automobile such as a Mercedes Benz, BMW or Mini Cooper and live in Tulsa, Jenks, Owasso, Broken Arrow, Bixby or anywhere else in Northeastern Oklahoma? As experts in all of these makes, we can provide you with tune-ups, restoration, service, maintenance, diagnostics, and performance parts such as exhaust, air conditioning, electrical, engine, suspension, transmission and brakes with better service, more experience and for less money than the dealerships can. Why go to any other auto repair shop for car repair? We’re cheaper than the dealerships and we provide better service, all without voiding your warranty. Visit the ASE certified, factory trained automotive enthusiasts at European Autospecialist. We can service a variety of vehicles for less. We’d love to work on all of the cars you own. Stop by our shop, visit us online at www.europeanautospecialist.net or give us a call at 918-627-2002 today!