Friday, June 29, 2012

BMW X5 Comes Out On Top

Though many enjoy seeing how BMW automobiles stack up against Jaguar and Mercedes Benz model autos, this was quite literally the scene in one Chicago parking garage as a 74-year-old driver was returning a rented BMW X5. Not as familiar with the car as he should have been, the man accidentally pushed down on the gas instead of the brake upon entering a space which sent the X5 through multiple cables, landing on top of a 2003 Mercedes Benz E-Class and a 2005 Jaguar XJ. The man responsible was cited for driving too fast for conditions, but other than being a bit disoriented by the scene, no one was injured. For more on this peculiar story, check out this article from BMWBLOG. Had this happened in Tulsa, most of the cars involved could have benefited from the services of European Auto Specialist. Tulsa's favorite dealer alternative for maintenance, repairs, and upgrades, let the BOSCH certified technicians from European Auto Specialist handle all your BMW, Mercedes Benz, and Mini Cooper repairs and upgrades. 

Tuesday, June 19, 2012

Internet Marketing Drives Auto Sales

In a recent blog post by BMWBLOG, Bloomberg news reported on the changing face of automobile marketing. As more individuals begin to utilize the internet for information on automobiles, internet marketing has begun to play a much larger role in how consumers shop for new vehicles as well as various other products and services. A great example of the influence  that social media, blogging, and internet ad campaigns have had on the auto market comes from BMW who reported a $110 million gain in revenue for its 1-Series line. The 1-Series line by BMW was only advertised via the web which expresses the influence the internet alone has on product marketing.  The auto industry is anticipating a large shift from traditional methods of advertising by devoting a larger focus towards internet marketing. By creating an engaging online marketing experience for the new generation of automobile enthusiasts as well as those who have begun utilizing the web to assist in their buying decisions, auto manufacturers hope to take advantage of a huge marketing opportunity that is only continuing to expand. 


Keeping up with European auto enthusiasts online, check out the official website for Tulsa's own European Auto Specialist for more information on the Tulsa dealer alternative for all your European automotive repairs, maintenance, and upgrades.  

Thursday, June 14, 2012

BMW's i3 & i8 Models Help Owners Save Money, Just Not With Their Pricetags

As BMW enthusiasts gear up for the release of the all new BMW i3 and BMW i8 electric and plug-in  hybrid models to hit the streets in 2014, it is doubtful that the drivers will be clamoring to these models just in order to save money on gas. With the i3's price tag rumored by Bloomberg to be in the +100,000 EUR ($125,510 USD) range, customers will be primarily paying for the performance, innovation, and luxury of a BMW without near the emissions. Still very much resembling concept cars, the sci-fi inspired carbon fiber bodies along with polycarbonite windows, doors, and fenders are sure to turn heads on the highway. Both of these vehicles are just as much about innovation as they are about energy conservation in order to help maintain the vision of what the automotive industry can accomplish as long as the demand is present. For more on other BMWs as well as other favorite European automotive imports, visit the official site of Tulsa's dealer repair alternative at European Autospecialist

Monday, June 4, 2012

One Rockin' Beetle

Bringing style as well as a rock-n-roll sensibility to the nearly 75-year-old model, Volkswagen has teamed up with the legendary guitar and amplifier makers at Fender Instrument Company to produce the most rockin' Beetle on the road. With much more masculine body lines and colors than the past reissued Beetles, interior styling inspired by Fender model guitars, amplifiers, and vintage case interiors along with a sound system that would make Leo Fender smile, the Volkswagen Beetle Fender Edition is the rocker's cruiser. Not only rock-n-roll centered, the Fender Beetle boasts of more macho lines and color schemes to attract more men to the quality engineering of a model of Volkswagen model typically targeted towards female markets. Retro wheels, Fender emblems, a guitar-like dash, and speakers straight out of some of the finest Fender amplifiers on stage, the Volkswagen Beetle Fender Edition is the Beatle Beetle for the Fender fan in need of a ride to the gig. For more on this rockin' ride with sounds straight from the stage, check out this write up from the writers at Autoblog. For an alternative dealership maintenance, you can trust all your European auto repairs, tune-ups, maintenance, and upgrades with the experts at Tulsa, Oklahoma's own European Auto Specialist.    




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