Internet Marketing Drives Auto Sales

In a recent blog post by BMWBLOG, Bloomberg news reported on the changing face of automobile marketing. As more individuals begin to utilize the internet for information on automobiles, internet marketing has begun to play a much larger role in how consumers shop for new vehicles as well as various other products and services. A great example of the influence  that social media, blogging, and internet ad campaigns have had on the auto market comes from BMW who reported a $110 million gain in revenue for its 1-Series line. The 1-Series line by BMW was only advertised via the web which expresses the influence the internet alone has on product marketing.  The auto industry is anticipating a large shift from traditional methods of advertising by devoting a larger focus towards internet marketing. By creating an engaging online marketing experience for the new generation of automobile enthusiasts as well as those who have begun utilizing the web to assist in their buying decisions, auto manufacturers hope to take advantage of a huge marketing opportunity that is only continuing to expand. 


Keeping up with European auto enthusiasts online, check out the official website for Tulsa's own European Auto Specialist for more information on the Tulsa dealer alternative for all your European automotive repairs, maintenance, and upgrades.