Internet Marketing Drives Auto Sales

In a recent blog post by BMWBLOG, Bloomberg news reported on the changing face of automobile marketing. As more individuals begin to utilize the internet for information on automobiles, internet marketing has begun to play a much larger role in how consumers shop for new vehicles as well as various other products and services. A great example of the influence  that social media, blogging, and internet ad campaigns have had on the auto market comes from BMW who reported a $110 million gain in revenue for its 1-Series line. The 1-Series line by BMW was only advertised via the web which expresses the influence the internet alone has on product marketing.  The auto industry is anticipating a large shift from traditional methods of advertising by devoting a larger focus towards internet marketing. By creating an engaging online marketing experience for the new generation of automobile enthusiasts as well as those who have begun utilizing the web to assist in their buying decisions, auto manufacturers hope to take advantage of a huge marketing opportunity that is only continuing to expand. 


Keeping up with European auto enthusiasts online, check out the official website for Tulsa's own European Auto Specialist for more information on the Tulsa dealer alternative for all your European automotive repairs, maintenance, and upgrades.  

The Hybrid Hype Continues: Mini Cooper Gets Bitten By The Hybrid Bug

According to a variety of sources, there has been an all-new 2014 Mini Cooper Hybrid spotted in test trial. For those of you saying "What's the big deal? Everyone is coming out with a hybrid. Why is this one special?" The difference in this hybrid is that the car is rumored to be all-wheel drive model with the rear wheels not even connected to a gas-powered engine. According to Car & Driver, the vehicle brings an innovative twist to the hybrid auto scene with rear wheels being powered exclusively by the an electric engine. Not a whole lot else is known about the car even since the story broke in March in 2011, but the scarcity of news just adds to the mystery of this upcoming Mini Cooper release. For another look, check out the break of the story at Car & Driver. For all your European auto repair, maintenance, and upgrade needs, check in with the professionals at European Auto Specialist.

As The Wrench Turns: Stories from the Shop

It’s funny how people’s perceptions and actual reality works out sometimes. We had a customer’s vehicle towed into the shop the other day. It had lost power and had broken down on the road. After opening the hood and inspecting the damage, we had found that an idler pulley bearing was failing. The pulley had locked up, causing the main fan belt tensioner to literally break and pull out of it’s mounting bolt holes in the oil filter housing. After making an estimate, I had also noticed they were due for their oil service, past due actually. The customer told me that they had already had the oil service done at some quickie lube place about a week ago. They said they had received our notification that it was due, but thought our price was too high and our hours to inconvenient.

Upon reflection, they found their perception to be false. After the oil service at the “cheap” lube center was performed, it was no longer the advertised price, in fact, it turned out to be more expensive than ours. Also, had they brought the vehicle into the shop, we would have noticed the pulley and told her about the pending failure of her vehicle. See, these are the only cars we work on. There is a reason for that: we know these cars. We could have told her abut the pulley being worn, how it was making noises it shouldn’t.

So, with our expensive oil service and inconvenient hours, they potentially would have been without the car for one day and a bill of about $600.00. Instead, they got the cheaper oil change that was more expensive, a vehicle that had broken down conveniently on the side of the road, then had the convenience of waiting for the tow truck, us having the car for 2 days with a bill that added $750 to the normal repair.

OK, we may not have the most convenient hours, but this is our job, just like you have yours. But in this world of instant gratification and convenience, be careful, some things are better with a little time, thought and inconvenience.

BMW History and Facts

After years and years of working on BMW's, I've amassed a fair bit of knowledge about the Bayerische Motoren Werke as it is known in Germany. These are a few little tidbits of info about our favorite German car company.

• Many believe the BMW roundel is designed after an airplane propeller spinning. Actually, it’s design is based in the Bavarian flag's blue and white checkerboard.

• BMW was originally an airplane motor manufacturer as well as motorbokes. After World War II, Germany was banned from building any vehicles that could be used for warfare. For survival, BMW bought the car company DIXIE and began building car engines.

• In the late 1920’s, an experimental train called "The Rail Zeppelin" used a BMW IV aircraft engine. On June 21st, 1931, the "Train" covered a distance of 160 miles in 98 minutes, reaching a speed of 143MPH, a record that was held for almost 25 years. The German National Railway deemed the propeller drive too dangerous. Due to the braking technology of the time, it was too difficult to integrate the "Rail Zeppelin" into the railway network. The "Train" was sent to the scrap yard in 1939.

• Most car advances that car manufacturers advertise have been on most BMW models for at least a couple of years. ABS brakes were standard on BMW’s in the late 80s’

For all of your European auto needs, come to European Autospecialist at 4121 S. 72nd E. Ave. in Tulsa, OK.

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Is it really for free?

Let me explain a little bit about how our shop operates. You bring your vehicle in with a complaint, then the technicians spend time figuring out what is wrong with the car and what it will take to repair it. As most of you know, this is called Diagnostic Time. An estimate is then written and you are phoned with what the repair costs are. Here is where some confusion comes in. I get a lot of people that ask, “If I have you repair it, will you take the diagnostic fee off?” or “Does that price include the diagnostic fee?” The answer to both questions is “No”

“Well JoeBobJimPaul Shop takes their diagnostic fee off if I have it repaired there.” Or you’ve seen the signs that say ‘Free Diagnosis’

People, there is no such thing as free.

Professional technicians are paid by the time they spend working on a vehicle. If the shop is slow and the technicians are standing around, they are not being paid. So, with that in mind, lets say you’re a technician, your boss gives you a car to diagnose, it takes you 30 minutes to figure out the problem but the customer declines the repair, does that mean you should not be paid for your time and expertise? And what about the fact that you are diagnosing 4-5 cars a day, that’s 2 to 5 hours a day you’re going to work for free?

Ok, let’s look at it from the shop owner’s point of view. Let’s say that you go ahead and pay you technician, but your not getting the jobs, or you’re giving the diagnosis time away “free”, so how are you making up that loss? Most “free” diagnostis fees get hidden in the price somewhere, I guarantee it.

At European Autospecialist, NOTHING is hidden from our customer. We try very hard to be fair to everyone across the board, customers and employees alike. Happy technicians do quality work for you, our customers. You, our customer, know exactly what we are doing and what you are paying for. For me, this is the easiest way to go. I’m honest with you so I can go to sleep at night and not have to worry about any sleight of hand that I performed for someone or any ‘stories’ I said that I have to remember.

There is nothing “Free”, it’s there, somewhere.

Oh, I stand corrected. We will occasionally replace your burnt bulb, without an appointment… For free.

Please Don't Ask

I understand that economic times are hard everywhere. I understand that everyone is looking to either save money and/or getting the best they can for the dollar. No one can be criticized for this. But, when cutting corners, I personally don’t understand why your car’s service and repairs seem to be an area people seem to think are a good one to cut. Yes, some service and repairs are expensive. Yes, there are repair shops that are less expensive than our business. These shops use aftermarket, less expensive parts and may allow you to take your own parts in. We don’t do this. I know this may sound harsh or elitist, but we do have good reasons. First is quality. We use factory parts; we know they’re going to fit properly; We know they are of high quality; we know that if there is a premature failure, there is no problem with warranty and the factory is backing their own quality. Now, I understand that if you buy a part from the dealer, you would think, “I bought the right part, why won’t you install it for me?” That is our policy. We stand behind everything we do. If we were to compromise in one area or policy then you could ask yourself, what’s to keep them from compromising in other policies or areas?

Think about it, your car is the third highest expense in your life (The first being children and second being your home), and a very important necessity. You need your car to go to work (to make your hard earned money), to go to the store for food, to protect you from inclement weather while you are taking care of your responsibilities. Your car is something that you depend on. Are you really wanting to compromise with its dependability? What if you were hurt and had to go the emergency room? You wouldn’t take a bottle of whiskey with you because it’s cheaper than the Hospital’s anesthesia? It’s amazing how many phone calls we get from people that want to bring their own parts in, parts that have been purchased online, at an auto parts store, from the salvage yard, etc. Ask yourself this question; “Why is that part cheaper?” I could give you at least 50 different reasons why. I mean why buy a diamond wedding band when a cubic zirconium looks just as good, right? There is truth in the saying “You get what you pay for,” and it works both ways. Sometimes the “cheap” way is even the most expensive way. I personally learned this with a washing machine. Keeping your car dependable and in top condition, that’s what we do, that’s our job, our focus. It’s what we do best, allow us that privilege and I promise, we won’t come to your job, bring our own stuff and ask you to compromise your quality.