Tuesday, October 19, 2010

Our Reputation

We have worked hard at European Autospecialist to build our reputation as the place to bring your vehicle for honest, quality repairs and maintenance. After more than 25 years, I don’t think we’ve done a bad job. I find some of the phone calls we get interesting. I hear a lot of “I just bought this car, and my friends tell me I need to come to you” or “I know a lot of people with the same type of car, and they all come to you for their service.” Ok, this alone says that our hard work has paid off, and we have lots of happy customers who are happy enough to spread the word.

And then I get the question “I’d like to get my car serviced, Can I bring it in today?” or “I’m leaving town tomorrow, Can I come down and get my oil changed?” When I have to, unfortunately, tell them no, they seem surprised. Then when I explain that I would not be able to see their vehicle for a couple of days, it’s amazing how many times I hear “Oh, you’re that busy?”

If we were not doing something right, we would not have a lot of happy customers. If we didn’t have a lot of happy customers, the odds are, you would not have heard about us. Having a lot of happy customers means we’re busy and working hard to keep them. We also try to make new customers feel welcome and comfortable about having brought their vehicle to us for service. So, why are people surprised that we are busy? Or, why are people surprised to find we can’t just accept them at a moments notice? I don’t know, maybe the connection between being successful and having lots of customers doesn’t seem to exist in this line of business. However, if you knew of a really good restaurant or a good movie, you’d expect so see a line or at least be prepared for one. Don’t get me wrong, I’m not try to toot my own horn or pat myself on the back, I’m just trying to understand why people, after hearing that we are a good service facility, think that they would be able to drop in at a moments notice to get their car serviced.

Please don’t let my rant discourage you from calling. I always try my best to get you in as soon as possible and to keep your car for the least amount of time as possible. I understand you want your car back as soon as possible, and I work hard to make that possible. I promise, I will never tell you, “Sure, bring it right on down” knowing that there are 6 or 7 other cars waiting to be worked on.

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