Internet Marketing Drives Auto Sales

In a recent blog post by BMWBLOG, Bloomberg news reported on the changing face of automobile marketing. As more individuals begin to utilize the internet for information on automobiles, internet marketing has begun to play a much larger role in how consumers shop for new vehicles as well as various other products and services. A great example of the influence  that social media, blogging, and internet ad campaigns have had on the auto market comes from BMW who reported a $110 million gain in revenue for its 1-Series line. The 1-Series line by BMW was only advertised via the web which expresses the influence the internet alone has on product marketing.  The auto industry is anticipating a large shift from traditional methods of advertising by devoting a larger focus towards internet marketing. By creating an engaging online marketing experience for the new generation of automobile enthusiasts as well as those who have begun utilizing the web to assist in their buying decisions, auto manufacturers hope to take advantage of a huge marketing opportunity that is only continuing to expand. 


Keeping up with European auto enthusiasts online, check out the official website for Tulsa's own European Auto Specialist for more information on the Tulsa dealer alternative for all your European automotive repairs, maintenance, and upgrades.  

BMW's i3 & i8 Models Help Owners Save Money, Just Not With Their Pricetags

As BMW enthusiasts gear up for the release of the all new BMW i3 and BMW i8 electric and plug-in  hybrid models to hit the streets in 2014, it is doubtful that the drivers will be clamoring to these models just in order to save money on gas. With the i3's price tag rumored by Bloomberg to be in the +100,000 EUR ($125,510 USD) range, customers will be primarily paying for the performance, innovation, and luxury of a BMW without near the emissions. Still very much resembling concept cars, the sci-fi inspired carbon fiber bodies along with polycarbonite windows, doors, and fenders are sure to turn heads on the highway. Both of these vehicles are just as much about innovation as they are about energy conservation in order to help maintain the vision of what the automotive industry can accomplish as long as the demand is present. For more on other BMWs as well as other favorite European automotive imports, visit the official site of Tulsa's dealer repair alternative at European Autospecialist. 

One Rockin' Beetle

Bringing style as well as a rock-n-roll sensibility to the nearly 75-year-old model, Volkswagen has teamed up with the legendary guitar and amplifier makers at Fender Instrument Company to produce the most rockin' Beetle on the road. With much more masculine body lines and colors than the past reissued Beetles, interior styling inspired by Fender model guitars, amplifiers, and vintage case interiors along with a sound system that would make Leo Fender smile, the Volkswagen Beetle Fender Edition is the rocker's cruiser. Not only rock-n-roll centered, the Fender Beetle boasts of more macho lines and color schemes to attract more men to the quality engineering of a model of Volkswagen model typically targeted towards female markets. Retro wheels, Fender emblems, a guitar-like dash, and speakers straight out of some of the finest Fender amplifiers on stage, the Volkswagen Beetle Fender Edition is the Beatle Beetle for the Fender fan in need of a ride to the gig. For more on this rockin' ride with sounds straight from the stage, check out this write up from the writers at Autoblog. For an alternative dealership maintenance, you can trust all your European auto repairs, tune-ups, maintenance, and upgrades with the experts at Tulsa, Oklahoma's own European Auto Specialist.    

BMW History and Facts

After years and years of working on BMW's, I've amassed a fair bit of knowledge about the Bayerische Motoren Werke as it is known in Germany. These are a few little tidbits of info about our favorite German car company.

• Many believe the BMW roundel is designed after an airplane propeller spinning. Actually, it’s design is based in the Bavarian flag's blue and white checkerboard.

• BMW was originally an airplane motor manufacturer as well as motorbokes. After World War II, Germany was banned from building any vehicles that could be used for warfare. For survival, BMW bought the car company DIXIE and began building car engines.

• In the late 1920’s, an experimental train called "The Rail Zeppelin" used a BMW IV aircraft engine. On June 21st, 1931, the "Train" covered a distance of 160 miles in 98 minutes, reaching a speed of 143MPH, a record that was held for almost 25 years. The German National Railway deemed the propeller drive too dangerous. Due to the braking technology of the time, it was too difficult to integrate the "Rail Zeppelin" into the railway network. The "Train" was sent to the scrap yard in 1939.

• Most car advances that car manufacturers advertise have been on most BMW models for at least a couple of years. ABS brakes were standard on BMW’s in the late 80s’

For all of your European auto needs, come to European Autospecialist at 4121 S. 72nd E. Ave. in Tulsa, OK.

Like us on Facebook and follow us on Twitter too!

Welcome to Our Blog!

European Autospecialist is the best auto repair shop in town that specializes in European cars such as Mercedes Benz, BMW, Mini Cooper and more. Our technicians are ASE Certified and factory trained in automotive repair, so you know that your prized automobile is being taken care of properly. We work on all aspects of car repair including air conditioning, exhaust, electrical, engine, suspension, transmission, and brakes. We also have specialty services and products such as tune-ups, restoration, service, maintenance, diagnostics, and even performance parts! We service vehicles from all over the Northeastern Oklahoma including Tulsa, Jenks, Owasso, Broken Arrow, Bixby and everywhere in between.

Locally-owned, European Autospecialist has been serving customers for over 27 years! We have loyal customers in Tulsa, Jenks, Owasso, Broken Arrow, Bixby and all over Northeastern Oklahoma! We service European cars like Mercedes Benz, BMW and Mini Cooper because we love them. It’s that simple. We are one of three auto repair shops in the state of Oklahoma that own GT-1—BMW's factory diagnostic computer. The other two are in dealerships. If you are in need of service for your air conditioning, exhaust, electrical, engine, suspension, transmission, brakes or just want to know more about our tune-ups, restoration, service, maintenance, diagnostics, or performance parts, give European Autospecialist a call today! We are experts in car repair for all of your European vehicles. If you need your automobile checked out by an automotive expert who is factory trained or ASE certified, look no further.

Do you own a European automobile such as a Mercedes Benz, BMW or Mini Cooper and live in Tulsa, Jenks, Owasso, Broken Arrow, Bixby or anywhere else in Northeastern Oklahoma? As experts in all of these makes, we can provide you with tune-ups, restoration, service, maintenance, diagnostics, and performance parts such as exhaust, air conditioning, electrical, engine, suspension, transmission and brakes with better service, more experience and for less money than the dealerships can. Why go to any other auto repair shop for car repair? We’re cheaper than the dealerships and we provide better service, all without voiding your warranty. Visit the ASE certified, factory trained automotive enthusiasts at European Autospecialist. We can service a variety of vehicles for less. We’d love to work on all of the cars you own. Stop by our shop, visit us online at www.europeanautospecialist.net or give us a call at 918-627-2002 today!